Job Description

Digital Marketing Officer

Company: Hormuud Telecom Somalia

Location: Mogadishu, Somalia

Job Type: Full-Time

Department: Marketing & Digital Communications

Experience: 3–6 Years

Salary: USD 1,500 – 3,200 per month

Reporting To: Head of Marketing

Position Overview

Hormuud Telecom Somalia is seeking a talented and innovative Digital Marketing Officer to strengthen its online brand presence, increase customer engagement, drive digital sales growth, and support strategic marketing campaigns. The successful candidate will lead digital content initiatives, social media management, online advertising campaigns, website optimization, and performance analytics.

This role is ideal for professionals seeking Digital Marketing jobs in Somalia, Marketing Officer jobs in Mogadishu, and digital communications careers within East Africa’s rapidly growing telecommunications sector.

Candidates interested in exploring additional jobs in Somalia and related opportunities may visit:Jobs in Somalia

Key Responsibilities

• Develop and execute integrated digital marketing strategies aligned with business objectives.
• Manage company social media platforms and online communities.
• Create engaging content including blogs, videos, graphics, email campaigns, and digital advertisements.
• Monitor website performance and improve user engagement metrics.
• Conduct Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities.
• Manage Google Ads, Meta Ads, YouTube campaigns, and display advertising.
• Generate marketing leads through digital channels and conversion campaigns.
• Track campaign performance using Google Analytics and business intelligence tools.
• Conduct market research and competitor analysis.
• Coordinate product launch campaigns and promotional initiatives.
• Support customer retention and digital loyalty programs.
• Monitor online brand reputation and customer feedback.
• Collaborate with sales, customer service, and product development teams.
• Prepare monthly marketing reports and performance dashboards.
• Recommend innovative growth strategies based on analytics and customer behavior.

Educational Requirements

• Bachelor’s Degree in Marketing, Digital Marketing, Communications, Business Administration, Information Technology, or related field.
• Professional certifications in Google Analytics, Google Ads, Meta Blueprint, HubSpot, or Digital Marketing are advantageous.

Experience Requirements

• Minimum 3 years of experience in digital marketing or online communications.
• Experience managing corporate social media accounts.
• Proven success in running digital advertising campaigns.
• Experience with SEO, content marketing, and lead generation.
• Telecommunications or technology sector experience is an added advantage.

Required Technical Skills

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Google Analytics
• Google Ads
• Social Media Management
• Content Marketing
• Email Marketing
• Marketing Automation
• Campaign Management
• Website Analytics
• Graphic Design Coordination
• CRM Systems
• Digital Branding
• Online Advertising
• Data Analysis

Training and Professional Development

Successful candidates will receive:

• Advanced digital marketing certification support.
• Google and Meta advertising workshops.
• Leadership development training.
• Telecommunications industry exposure programs.
• Professional communication and presentation training.
• Digital analytics and reporting workshops.

Professionals seeking regional opportunities may also explore: Jobs in Nigeria

Key Performance Indicators (KPIs)

• Website traffic growth.
• Lead generation performance.
• Social media engagement rates.
• Campaign conversion rates.
• Customer acquisition metrics.
• Digital revenue contribution.
• Brand visibility and awareness growth.

Compensation & Benefits

• Competitive salary package.
• Annual performance bonus.
• Medical insurance coverage.
• Professional training sponsorship.
• Paid annual leave.
• Mobile and internet allowance.
• Career advancement opportunities.

For professionals interested in opportunities within Southern Africa, vacancies are also available at: Jobs in Zambia

Candidates seeking East African career opportunities may additionally review: Jobs in Kenya

Application Requirements

Interested candidates should submit:

• Updated Curriculum Vitae (CV)
• Cover Letter
• Academic Certificates
• Professional Certifications
• Portfolio of Digital Marketing Projects (if available)
• Three Professional References

Equal Opportunity Statement

Hormuud Telecom Somalia is committed to attracting, developing, and retaining talented professionals. Qualified applicants from diverse backgrounds are encouraged to apply. Only shortlisted candidates will be contacted for interviews.