Brand Activation Manager Job Vacancy in Afgooye, Somalia – Consumer Goods

Job Description

Position: Brand Activation Manager

Company: The Coca-Cola Company

Location: Afgooye, Somalia

Experience: 5+ years in brand activation

Education: Bachelor’s degree in Marketing or related field

Employment Type: Full-time

Industry: Consumer Goods

Department: Marketing

Salary: SSP 12,000,000 – SSP 18,000,000 per month

Vacancies:1

Company Overview

The Coca-Cola Company is a globally recognized leader in the beverage industry, delivering refreshing experiences to millions of consumers daily. With a strong commitment to sustainability, community development, and innovative marketing, Coca‑Cola operates in over 200 countries, including a growing presence in Somalia. Our mission is to inspire moments of optimism and happiness, and we achieve this through a diverse portfolio of brands that resonate with local cultures. As part of our expansion strategy, we are investing in Afgooye to strengthen our distribution network and deepen brand engagement, creating exciting career opportunities for talented professionals. This role contributes directly to our vision of delivering value to both consumers and partners, making it a pivotal position within our Marketing department. Join us and be part of a dynamic team that drives growth, fosters creativity, and supports local economies across Somalia Jobs and beyond.

Job Overview

The Brand Activation Manager will lead the planning, execution, and evaluation of integrated brand activation campaigns that connect Coca‑Cola’s iconic products with Somali consumers. Working closely with cross‑functional teams, you will design experiential events, digital activations, and community initiatives that amplify brand visibility and drive sales. This role requires a deep understanding of local market dynamics, cultural nuances, and consumer behavior to craft compelling experiences that resonate. You will also collaborate with external agencies, vendors, and local partners to ensure seamless delivery of activation programs. For more information about our company and other career opportunities, visit Somalia Job Search. This position offers a unique platform to influence brand perception and contribute to the growth of a world‑renowned brand within the vibrant market of Afgooye.

Key Responsibilities

• Develop and implement comprehensive brand activation strategies aligned with business objectives and local market insights.
• Plan, coordinate, and execute experiential events, sampling programs, and digital activations that enhance brand engagement.
• Manage budgets, timelines, and resources to ensure successful delivery of activation projects.
• Collaborate with sales, trade, and distribution teams to integrate activation initiatives with overall go‑to‑market plans.
• Partner with local agencies, influencers, and community organizations to amplify reach and relevance.
• Monitor and analyze campaign performance metrics, providing actionable insights for continuous improvement.
• Ensure compliance with brand guidelines, legal regulations, and health & safety standards.
• Prepare detailed post‑activation reports and present findings to senior leadership.

Required Skills

• Strong strategic thinking with the ability to translate insights into creative activation concepts.
• Excellent project management skills, including budgeting, scheduling, and stakeholder coordination.
• Proficiency in digital marketing tools, social media platforms, and analytics software.
• Exceptional communication and presentation abilities, both written and verbal.
• Ability to work in a fast‑paced environment and manage multiple projects simultaneously.
• Deep cultural awareness of Somali consumer preferences and market trends.
• Negotiation and vendor management expertise.

Education

A minimum of a Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or relevant certifications in brand management or digital marketing are highly desirable.

Experience

At least five years of proven experience in brand activation, experiential marketing, or related fields within the fast‑moving consumer goods (FMCG) sector. Prior experience working in East Africa or emerging markets is a strong advantage.

Salary

The compensation package ranges from SSP 12,000,000 to SSP 18,000,000 per month, commensurate with experience and qualifications. Additional performance‑based incentives may be offered.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with company matching contributions.
• Paid annual leave and public holidays in accordance with Somali labor law.
• Professional development allowance for training, certifications, and conferences.
• Employee assistance program and wellness initiatives.

Training

• Onboarding program covering Coca‑Cola’s brand heritage, values, and market strategy.
• Continuous learning opportunities through internal learning platforms and external workshops.
• Mentorship pairing with senior marketing leaders to accelerate career growth.

Working Environment

You will work in a collaborative, inclusive office setting in Afgooye, with opportunities for occasional travel to regional hubs and field activation sites. Our workplace promotes creativity, diversity, and a strong sense of community, aligning with Coca‑Cola’s commitment to a supportive and empowering environment for all employees.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining relevant experience through our online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for virtual interviews followed by an on‑site assessment.

Equal Opportunity Statement

The Coca‑Cola Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, religion, disability, or any other protected characteristic. We encourage qualified individuals from all backgrounds to apply for this exciting opportunity.