Digital Content Strategist Job Vacancy in Hargeisa, Somalia – Media & Entertainment

Job Description

Position: Digital Content Strategist

Company: Al Jazeera Media Network

Location: Hargeisa, Somalia

Experience: 3-5 years

Education: Bachelor’s degree in Communications, Journalism, Marketing or related field

Employment Type: Full-time

Industry: Media & Entertainment

Department: Digital Media

Salary: SSP 1,200,000 – SSP 1,800,000 per month

Vacancies:1

Company Overview

Al Jazeera Media Network is a globally recognized news and media organization delivering comprehensive coverage across the Middle East, Africa and the world. With a strong commitment to journalistic integrity, innovation and cultural relevance, Al Jazeera has expanded its digital footprint into emerging markets, including Somalia. The Hargeisa bureau serves as a strategic hub for regional storytelling, providing audiences with timely, accurate and engaging content. As part of its growth strategy, Al Jazeera is investing heavily in digital platforms, social media channels and multimedia production to reach younger, tech‑savvy audiences. This commitment creates a vibrant environment for creative professionals seeking to shape the future of media in Somalia. The organization values diversity, continuous learning and a collaborative spirit, making it an ideal place for ambitious talent looking for career advancement and meaningful impact.

Job Overview

The Digital Content Strategist will lead the planning, creation and distribution of compelling digital content that resonates with Somali audiences across multiple platforms, including websites, social media, mobile apps and video channels. Working closely with editorial, production and marketing teams, you will develop data‑driven strategies that increase audience engagement, drive traffic and support Al Jazeera’s mission of delivering trustworthy news. This role requires a deep understanding of local culture, trends and digital consumption habits, as well as the ability to translate insights into actionable content plans. The successful candidate will be instrumental in shaping the digital voice of Al Jazeera in Somalia, ensuring that every piece of content aligns with brand standards and audience expectations. For more information about the organization, visit https://somaliajobsearch.com/. This position offers a unique opportunity to contribute to a leading media outlet while advancing your career in a dynamic, fast‑moving environment.

Key Responsibilities

• Develop and execute a comprehensive digital content strategy aligned with business goals and audience insights.
• Collaborate with journalists, videographers, designers and social media managers to produce high‑quality articles, videos, infographics and podcasts.
• Analyze performance metrics using analytics tools, adjust tactics, and produce regular reports for senior leadership.
• Manage editorial calendars, ensuring timely delivery of content across all digital channels.
• Stay abreast of emerging digital trends, platform updates and competitor activities to keep Al Jazeera’s digital presence innovative.
• Oversee SEO optimization, keyword integration and metadata to improve discoverability of content.
• Coordinate with advertising and sponsorship teams to integrate branded content without compromising editorial integrity.

Required Skills

• Strong storytelling ability with a keen eye for visual and written content.
• Proficiency in content management systems (CMS), social media management tools and analytics platforms (e.g., Google Analytics, Sprout Social).
• Excellent understanding of SEO, SEM and audience segmentation.
• Ability to interpret data and translate insights into actionable content plans.
• Fluency in English and Somali; additional languages are a plus.
• Project management skills with the ability to meet tight deadlines.
• Creative mindset combined with a strategic, results‑oriented approach.

Education

A Bachelor’s degree in Communications, Journalism, Marketing, Media Studies or a related discipline is required. Candidates with additional certifications in digital marketing, SEO or data analytics will be given preference.

Experience

Applicants should have 3‑5 years of proven experience in digital content creation, strategy development or a similar role within the media, entertainment or publishing sectors. Experience working in East Africa or with Somali audiences is highly desirable.

Salary

The compensation package ranges from SSP 1,200,000 to SSP 1,800,000 per month, commensurate with experience and expertise. The package includes performance‑based incentives and benefits outlined below.

Benefits

• Health insurance covering medical, dental and vision care.
• Paid annual leave and public holidays in accordance with Somali labor law.
• Professional development allowance for conferences, courses and certifications.
• Flexible working hours and remote work options where applicable.
• Employee assistance program and wellness initiatives.

Training

• On‑boarding program covering Al Jazeera’s editorial standards, digital tools and brand guidelines.
• Continuous training in SEO, data analytics, multimedia production and emerging digital platforms.
• Mentorship opportunities with senior editors and digital strategists.

Working Environment

The Hargeisa office offers a modern, collaborative workspace equipped with the latest technology for content creation and distribution. The culture promotes open communication, creativity and a shared commitment to journalistic excellence. Employees enjoy a supportive atmosphere where ideas are welcomed and professional growth is encouraged.

Application Process

Interested candidates should submit an online application through the Al Jazeera careers portal, attaching a tailored resume and a portfolio showcasing digital content projects. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an in‑person assessment at the Hargeisa office.

Equal Opportunity Statement

Al Jazeera Media Network is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, ethnicity, religion, disability or sexual orientation. All qualified applicants will receive consideration for employment without discrimination.