Brand Marketing Manager Job Vacancy in Hargeisa, Somalia – Beverage

Job Description

Position: Brand Marketing Manager

Company: The Coca-Cola Company

Location: Hargeisa, Somalia

Experience: Minimum 5 years of marketing experience, preferably in FMCG

Education: Bachelor’s degree in Marketing, Business Administration or related field

Employment Type: Full-time

Industry: Beverage

Department: Marketing

Salary: SSP 12,000,000 – SSP 18,000,000 per annum

Vacancies:1

Company Overview

The Coca-Cola Company is a global leader in the beverage industry, operating in more than 200 countries and territories. In Somalia, Coca‑Cola has established a robust distribution network that brings refreshing drinks to consumers across urban and rural areas. Our commitment to sustainability, community development, and local partnerships makes us a preferred employer for ambitious professionals seeking to make an impact. As part of our growth strategy, we are expanding our brand presence in the Horn of Africa, creating exciting career opportunities for talented individuals. This role contributes directly to the success of our brand portfolio and supports the broader mission of delivering happiness, one sip at a time. Somalia Jobs, Jobs in Somalia, and Career Opportunities in Somalia are at the heart of our expansion plans.

Job Overview

The Brand Marketing Manager will lead the development and execution of integrated marketing strategies for Coca‑Cola’s flagship products in the Hargeisa region. You will collaborate with cross‑functional teams, including sales, trade, and creative agencies, to drive brand awareness, consumer engagement, and market share growth. This position reports to the Regional Marketing Director and plays a pivotal role in shaping the brand narrative for the Somali market. For more information about our company and other openings, visit our main website at https://somaliajobsearch.com/. This is a prime opportunity for a dynamic marketer to influence the beverage landscape while contributing to local economic development. Hiring in Somalia has never been more strategic.

Key Responsibilities

• Develop and implement comprehensive brand plans aligned with regional business objectives.
• Lead market research initiatives to uncover consumer insights and trends.
• Manage the creation and execution of multi‑channel campaigns, including digital, OOH, and experiential activations.
• Coordinate with sales teams to ensure promotional activities drive measurable results.
• Oversee budget allocation, forecasting, and performance tracking.
• Build and maintain relationships with local agencies, media partners, and community stakeholders.
• Report on key performance indicators and provide actionable recommendations to senior leadership.

Required Skills

• Strong strategic thinking and analytical abilities.
• Excellent communication and presentation skills.
• Proficiency in digital marketing tools and social media platforms.
• Ability to manage multiple projects under tight deadlines.
• Creative mindset with a keen eye for detail.
• Fluency in English and Somali; Arabic is a plus.

Education

A bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Candidates with additional certifications in digital marketing, brand management, or an MBA will be given preference. Continuous learning is encouraged to stay ahead of industry trends and consumer behavior shifts.

Experience

Applicants must have at least five years of proven experience in brand or product marketing, preferably within the fast‑moving consumer goods (FMCG) sector. Experience working in emerging markets, especially in East Africa, is highly valued. Demonstrated success in launching new products or revitalizing existing brands will set you apart.

Salary

The compensation package ranges from SSP 12,000,000 to SSP 18,000,000 annually, commensurate with experience and performance. In addition to base salary, a performance‑based bonus structure is offered to reward outstanding results.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with company matching contributions.
• Paid annual leave and public holidays in accordance with Somali labor law.
• Employee assistance program and wellness initiatives.
• Opportunities for international travel and cross‑regional collaboration.

Training

• Onboarding program that includes brand immersion and market orientation.
• Access to Coca‑Cola’s global learning platform for continuous skill development.
• Leadership development workshops tailored for high‑potential marketers.
• Regular participation in industry conferences and seminars.

Working Environment

Our Hargeisa office offers a modern, collaborative workspace equipped with the latest technology to support creative thinking. You will join a diverse team of professionals who value innovation, integrity, and community impact. Flexible working arrangements are available to promote work‑life balance, and we foster an inclusive culture where every voice is heard.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through our online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment. We aim to fill this position promptly to support our upcoming brand initiatives.

Equal Opportunity Statement

The Coca‑Cola Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, religion, age, disability, or sexual orientation. Employment decisions are based solely on qualifications, merit, and business needs.